Discovery and design for intelligent digital products that:
Simplify complexity
Can you relate to this?
Good UX asks for a step back
Building products is hard. It's easy to get pulled into the day-to-day: customer requests, planning and minor feature improvements. The real challenge is to take a step back and ask 'what brings the most value?' and 'are we building the right thing eventually?'. That is hard to prioritise. It's taking the time to adress these questions, and plan based on that, that really leads to products people love to use and the best outcome for your business.
AI needs to work for people
Artificial Intelligence reshapes how digital products are built and what they can do for people. It can give users new capabilities, remove friction, and free up time for what really matters. There is a lot of potential to create something meaningful when you understand what is worth building. For a good experience people need to stay in control, understand your system and put the right amount of trust in it. The technology should help and not hurt.
"I have started Raight to help with this"
Jesse van der Scheer,
Product and UX designer
I have over a decade of experience in digital product development, with 5+ years designing for different forms of Artificial Intelligence (AI). With Raight I can bring in a fresh perspective to help you take that step back and build intelligent products that; simplify complexity, people love to use, work for your business and help but not hurt.
What I can offer
Depending on your needs - and my capacity - I can provide stand-alone workshops and assessments or work in-house for some time to support product teams. We make the scope and tools fit the job.
Discover the right thing
Take a step back from solutions, discover what's truly worth building and if AI adds value there.
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Discovery Research
Understand the job your users need to accomplish and what pains them. -
User Journey Mapping
Visualise a user experience to create overview and shared understanding. -
Product Strategy Workshops
Help to find and evaluate the direction to take and opportunities to prioritise. -
AI Capability Matching
Match capabilities of Artifical Intelligence to user needs to find opportunities.
Design the thing right
Design, prototype and test solutions to manage risks and learn what works before investing further.
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UX Design
From workflows to wireframes and fleshed out screens and interactions. -
Design for AI
Attention to explainability, trust, graceful failure and keeping humans in the loop. -
Prototyping & Validation
Create the right tool to validate assumptions and reduce development risks. -
Support Development
Team up early, handover developent assets and UX review.
A selection of my past work
I have worked on complex and intelligent products across different domains. Here is an overview of my most recent and relevant cases. You can learn more about this here soon.
Redesigning returns
Creating a step-by-step process for improved transparancy and predictability in returns. A win for users and for the business.Energy Aware
Giving industrial facilities real-time grip on energy consumption and sustainability targets.ReadID Identity verification
Improved guidance and feedback on smart scanning of identity documents, so that end users understand and trust the process.Personalised shopping suggestions
Building trust in a personalised feed of recommendations by providing explanations and control over the contentAutomating invoice processing
Mapping a document processing journey and saving time for accountants by increasing automation throughout the journey. From improving data extraction, automatically labeling, mapping and posting documents into a journalLet's Talk
Do you want to; know more about my work, explore how I can help or just have a chat about intelligent product design?
Leave a message and I'll come back to you soon